Estée Lauder is the exclusive beauty partner of Metaverse Fashion Week

Estée Lauder shall be the exclusive beauty model collaborating in the Decentraland Metaverse Fashion Week March 24-28, the first large-scale digital vogue week in a chained metaverse. To create a singular digital beauty expertise, Estée Lauder partnered with Alex Box, a distinguished artist in the metaverse house, to create An unique non-fungible token (NFT) impressed by the model’s #1 Advanced Night Repair serum.

Users will be capable of enter Advanced Night Repair’s iconic “Little Brown Bottle” to unlock a digital badge or Proof of Presence Protocol (POAP) and order an NFT wearable that provides their avatars a glowing, radiant aura impressed by Advanced Night Repair.

A restricted amount of 10,000 NFT notebooks courtesy of Advanced Night Repair could be claimed by attendees from Metaverse Fashion Week. Users are solely required to have MetaMask or one other crypto pockets that accepts Ethereum and Ethereum Tokens (ERC20 Tokens). The transportable machine shall be out there for so long as the consumer needs.

We are thrilled to be the exclusive beauty model collaborating in Metaverse Fashion Week. This marks a pivotal level for Estée Lauder in how we attain and interact new and current customers in the meta universe.mentioned Stéphane de La Faverie, President of Global Brands for Estée Lauder & AERIN Beauty and President of The Estée Lauder Companies Group.The creativity, innovation and braveness of our pioneering founder have at all times impressed us to push the boundaries. When the unique Night Repair was launched, it fully revolutionized the skincare class and continues to revolutionize the trade in the present day. It was the excellent resolution to construct our Metaverse expertise round this iconic product, immersing customers in the world of Advanced Night Repair and bringing Estée Lauder to a brand new technology in an revolutionary manner.

This activation marks two technological milestones for Estée Lauder and The Estée Lauder Companies: the first use of badges or Proof of Presence Protocol (POAP) and the first NFT pocket units.

At ELC, we use expertise to reinvent and redefine how customers round the world discover and specific their particular person beauty—not solely in the bodily world, however now in the digital world as properly.mentioned Michael W. Smith, chief info officer of The Estée Enterprises Lauder.Through this revolutionary blockchain activation, the Estée Lauder model will go away its mark on the Metaverse and drive shopper engagement and loyalty in an revolutionary manner. Advanced Night Repair’s digital badge and NFT handheld will exist past Fashion Week in the Metaverse and signify an essential milestone at the intersection of expertise and beauty.

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