Expo Unimed changes its name to Curitiba and is now Viasoft Experience


One of the biggest nationwide know-how holding firms, Viasoft Group, is the brand new holder of the naming rights (naming rights) of the occasion heart positioned on the primary campus of the Universidade Positivo (UP), in Curitiba (PR). The house, which hosts round 50 occasions and greater than 1.5 million folks a yr, shall be renamed the Viasoft Experience from 2023 onwards. The 4.6 million contract is legitimate for 3 years and was introduced at an occasion final Tuesday night time. 17.

Opened in 2008, the occasion heart was for 14 years underneath the name Expo Unimed Curitiba. The house is subsequent to the Teatro Positivo, the third largest theater in Brazil, throughout the UP Experience occasion advanced, which additionally features a full sports activities heart, greater than 10 auditoriums, the UP Experience Theater (TUX), with 700 seats, lecture rooms, coworking areas and greater than 300 laboratories.

Management of the house continues underneath the command of UP Experience. According to the president of Viasoft Group, Itamir Viola, the partnership ought to affect the world of administration, innovation and know-how. “This means positioning the model in top-of-the-line locations in Brazil for company occasions, already established as such,” he celebrates.

The infrastructure of the 11,000 sq. meter house permits a number of occasions to be held concurrently, from congresses, live shows, symposiums, weddings to festivals and exhibitions. Currently, 80% of the occasions held on the venue are company and appeal to a nationwide and worldwide viewers, contributing to tourism and the economic system of the capital of Paraná.

The occasions hub, which has been affected by the pandemic and social isolation over the previous three years, is set to resume progress in 2023. “We are anticipated to outsell 2019 by 15% and have already got greater than 30 dates booked for this yr which is a wonderful signal,” emphasizes UP Experience director Eduardo Faria Silva. Among the confirmed sights is the fifth version of Viasoft Connect, the most important innovation and administration occasion in Brazil, which ought to affect 1000’s of individuals and lead to the most important version of all time.

educational relationship

According to Viola, the selection of house throughout the college campus, which attracts about 15,000 folks from the educational neighborhood each day, was not in useless. “We are wanting not just for model publicity, but additionally for partnership with the college system and analysis facilities.” In this case, we are going to deliver again to the campus a number of interplay and enterprise expertise, as well as to bringing to UP a whole enterprise heart that is a part of the Viasoft Hub and the options we deliver to the market,” he reveals. “In this manner, Viasoft continues with fixed and sustainable progress, technologically supporting firms which are rising quickly.” They profit from our ERP and monetary and know-how options, distinguishing themselves from their rivals,” concludes Viola.

Viasoft is one of the vital essential Brazilian suppliers of enterprise administration options, with a whole portfolio starting from ERP and BI, to enterprise consulting and mentoring providers, company schooling, to profit playing cards and absolutely digital monetary merchandise. Headquartered in Paraná, the corporate, based in 1990, has a robust presence all through the nationwide territory, serving greater than 5 thousand clients in varied segments, comparable to agribusiness, logistics, business and retail of building supplies, fuels and supermarkets.

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