Expo Unimed is now a Viasoft Experience, the space is located in the main campus of the Universidade Positivo, in Curitiba

From the editor

Roberto Di Benedetto, rector of Universidade Positivo, Yolanda Viola and her father Itamir Viola, president of Grupo Viasoft, and Eduardo Faria, director of UP Experience, at the occasion the place the new contract was introduced. (Photo: Fabio Sbalqueiro Ortolan)

One of the largest nationwide know-how holding corporations, Viasoft Group, is the new proprietor of naming rights (to the proper of the identify) of the occasion heart located in the main campus of the Universidade Positivo (UP), in Curitba. The space, which hosts round 50 occasions and greater than 1.5 million folks a yr, can be renamed the Viasoft Experience from 2023 onwards. The R$4.6 million contract is legitimate for 3 years and was introduced at the occasion final Tuesday night , 17.

Opened in 2008, the occasion heart was for 14 years underneath the identify Expo Unimed Curitiba. The space is subsequent to the Teatro Positivo, the third largest theater in Brazil, inside the UP Experience occasion advanced, which additionally contains a full sports activities heart, greater than 10 auditoriums, the UP Experience Theater (TUX), with 700 seats, of the class, collaboration and greater than 300 laboratories.

Management of the space continues underneath the command of UP Experience. According to the president of Viasoft Group, Itamir Viola, the partnership ought to affect the world of administration, innovation and know-how. “This means positioning the model in one of the greatest locations in Brazil for company occasions, already established as such,” he celebrates.

The infrastructure of the 11,000 sq. meter space permits a number of occasions to be held concurrently, from congresses, concert events, symposiums, weddings to gala’s and exhibitions. Currently, 80% of the occasions held at the venue are company and entice a nationwide and worldwide viewers, contributing to tourism and the economic system of the capital of Paraná.

The occasions hub, which has been affected by the pandemic and social isolation over the previous three years, is set to renew development in 2023. “We are anticipated to outsell 2019 by 15% and have already got greater than 30 dates booked for this yr which is a wonderful signal,” emphasizes UP Experience director Eduardo Faria Silva. Among the confirmed points of interest is the fifth version of Viasoft Connect, the greatest innovation and administration occasion in Brazil, which ought to affect 1000’s of folks and result in the greatest version of all time.

educational relationship

According to Viola, the selection of space inside the college campus, which attracts about 15,000 folks from the educational neighborhood each day, was not in useless. “We are trying not just for model publicity, but additionally for partnership with the college system and analysis facilities.” In this case, we are going to carry again to the campus a lot of interplay and enterprise experiences, in addition to bringing UP as a complete hub enterprise that is half of Hub Viasoft and options that we carry to the market”, he reveals. “In this manner, Viasoft continues with fixed and sustainable development, technologically supporting corporations which might be rising quickly.” They profit from our ERP and monetary and know-how options, distinguishing themselves from their rivals,” concludes Viola.

Viasoft is one of the most essential Brazilian suppliers of enterprise administration options, with a full portfolio starting from ERP and BI, to enterprise consulting and mentoring companies, company training, to learn playing cards and absolutely digital monetary merchandise. Headquartered in Paraná, the firm, based in 1990, has a sturdy presence all through the nationwide territory, serving greater than 5 thousand prospects in numerous segments, comparable to agribusiness, logistics, business and retail of development supplies, fuels and supermarkets.

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