Science and Technology

Get to know the story of the man who runs the Paraná company that sells the most stoves in the country

The job market is a giant field of surprises, with countless potentialities. The story of Márcio Veiga generally is a good supply of inspiration to present that ranging from scratch and rising in a company is feasible. Today holding the place of CEO, popularly often known as CEO, he began as an intern.

Photo: Disclosure.

Marcio joined Atlas, a range company based mostly in Paraná, in Pato Branco, in the southwest of the state, as a trainee in 1995. But his skilled profession started just a little earlier, due to his need to be taught extra when he joined at the age of 14 in a technical course in Electromechanics at CEFET.

“At that time we have been leaving work very early. I began finding out after I was 14, I took a technical course at CEFET, which was superb for my skilled life”.

Knowing just a little about every fragment of the company’s historical past, Marcio went by means of a number of levels till he reached the place he holds right now.

“I’ve colleagues who joke that I began working at the company in a diaper, however I used to be already of a sure age. I stayed for 10 years. Then I left, went to one other competing company the place I stayed for 8 years”.

mentioned Marcio Veiga, CEO of Atlas

After a while away, Marcio returns and completes 20 years with the company. Today, he’s accountable for Atlas, which, though family-owned, is strongly managed and employs roughly 2,000 folks.

“In April 2023, I full one other ten years of comeback. I’m very proud of this story, this passage. Over the years, the company has remodeled and I’m additionally not the identical skilled”.

mentioned Marcio Veiga, CEO of Atlas

The story of Atlas is intertwined with the life story of right now’s CEO. However, the skilled commented that none of this might have been doable with out folks believing in him each then and now.

“It’s an extended story, of affection, admiration, constructing and rather a lot of relationships, not solely internally, but additionally with companions and clients, as a result of I feel that strengthens the company and this path of success.”

commented Marcio Veiga, CEO of Atlas

Photo: Disclosure.

Expansion of actions

At the head of Atlas, Márcio Veiga has the problem of increasing the model’s actions this yr. The company, which turned 72 years outdated in 2022, has an extended historical past of evolution and right now is characterised as a market chief in the manufacturing of stoves.

With a manufacturing capability of 3 million merchandise per yr, serving the nationwide market and Latin America as an entire, even increasing into some African nations, the company desires to launch and be acknowledged with a brand new look.

“Our plan for this yr is essentially based mostly on the development and growth of product classes. We will work on diversification, new launches and above all we’ll cease being acknowledged as a range company and turn into a cooking options company, that is every thing associated to residence cooking we’re engaged on”.

concluded Marcio Veiga, CEO of Atlas

Photo: Disclosure.

The 2023 launches, due to be unveiled in the first quarter, convey extra know-how and design to kitchens and make on a regular basis life simpler for shoppers as they’re safer, extra sturdy and simpler to clear cooking merchandise.

Production of a brand new line of good merchandise for these who need to make their residence extra linked and built-in, with the risk of voice instructions utilizing digital assistants resembling Alexa, additionally begins.

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