nft

L’Oréal invests in Digital Village as NFT and Metaverse specialist

Translated by

Helena OSORIO

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January 16. from 2023

On the brink of 2023, international magnificence large L’Oréal has introduced its second funding of the yr. Second contact, nonetheless very a lot anchored in the digital age. In reality, just a few days after buying a stake in the Korean firm Prinker Korea, creator of a digital gadget for short-term tattoos, this time in the American firm Digital Village, specialist in NFT and Metaverso, L’Oréal acquires a minority stake. These two operations are carried out via BOLD, the group’s enterprise capital fund.

Visual by Digital Village – DR

The quantity of the funding was not disclosed, however it’s a part of a $4 million international funding spherical in which the British Fashion Council, the Venture Reality Fund, a Silicon Valley enterprise capital agency specializing in know-how and digital actuality, and the Venrex fund. Note that in February 2022, Venrex and the British Fashion Council launched a fund designed to assist trend manufacturers described as “unconventional”, particularly supporting the Digital Village.

Both a platform for utilizing Metaverse providers and an NFT market for manufacturers, designers and communities, Digital Village was based in 2021 by Evelyn Mora. The Finnish entrepreneur, former digital and sustainability advisor for main manufacturers, can also be the founding father of the Helsinki Fashion Week occasion.

“L’Oréal continues to discover the world of magnificence on the Web3 by persevering with to work with startups most promising, providing the best visible and technical qualities. We are completely satisfied to accomplice with Digital Village, whose options might be highly effective catalysts for our manufacturers and whose values ​​of sustainability, accessibility and interoperability at Metaverso or Web3 we share,” says Camille Croly, L’Oréal General Manager for Metaverso and Web3.

Although in October 2022 L’Oréal partnered with Meta to launch an accelerator program startups devoted to creativity at Metaverso and hosted by Station F, the Digital Village funding is the cosmetics enterprise capital group’s first funding in Metaverso and Web3. It can also be the primary to be held beneath BOLD Female Founders, an initiative launched in May 2022 and developed inside BOLD that goals to assist ladies startups led by ladies.

From January to September 2022, the turnover of the L’Oréal group, proprietor of Lancôme, La Roche-Posay and the Yves-Saint-Laurent magnificence license, elevated by 20.5% to 27.94 billion euros.

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