Metaverso maintains ‘development’ in 2022, experts say

The metauniverse continued as one “increasing idea” as an alternative of consolidating in 2022, based on the evaluation of specialists interviewed by Power360.

Rafael Moura Cardoso, professor of psychology at UnB (University of Brazil), acknowledged that the metaverse consists of “create an interplay atmosphere that mimics or approximates our bodily interactions”. In the evaluation of Carlos Afonso Souza, director of the ITS (Institute of Technology and Society) Rio, the digital universe “Arrived however not prepared”.

Figures from final 12 months’s monetary statements present the state of affairs of uncertainty. According to enterprise consultancy McKinsey & Company, funding in the metaverse has doubled in comparison with 2021 in the first half of 2022 (from US$57 billion to US$120 billion). right here it’s full (7.4 MB, in English).

However, Meta, the father or mother of Facebook, remains to be seeking to revenue from the division. The firm misplaced $9 billion Reality Labs (metaverse break up) in the primary 3 quarters of final 12 months. Losses from the mission quantity to virtually US$20 billion for the reason that begin of the mission in 2021.


For the digital platform instructor and Game fundamentals of ESPM (Escola Superior de Propaganda e Marketing), Vince Vader, “hype” (enthusiasm) is the phrase that defines the metauniverse in 2022. According to him, the group gamer continued as a significant participant in the digital universe, via digital video games resembling robloxMinecraft and fortnite.

Additionally, in the previous 12 months, main manufacturers have invested in the metaverse to extend their attain. Volkswagen e.g. launched The Latest version of Goal, a model of the favored automotive in the digital universe. Also held the first Metaverse Fashion Week on the platform Decentralandwhich introduced collectively manufacturers like Tommy Hilfiger, Paco Rabanne and Dolce Gabbana.

“Brands go the place they’ve probably the most customers”mentioned Professor Ildeberto Rodello of the FEA (Faculty of Economics, Administration and Accounting at USP (University of São Paulo)) in Ribeirao Preto (Spain).

However, the experts interviewed by Power360 identified that the meta universe isn’t consolidating as anticipated after Facebook modified the corporate’s identify to Meta in October 2021. “Missing Immersion Question”Vader introduced.

For the UnB psychology professor, there are 2 important causes that make it tough to stick to the metaverse in the Brazilian context: “The first scenario is definitely with the ability to clarify to the final inhabitants, women and men who will likely be utilizing this platform, what it is all about. The second issue is [o usuário] I’ve to purchase, for instance, digital actuality glasses, which aren’t low cost”.


For 2023, the digital universe is predicted to proceed to develop with an emphasis on leisure. The important tendencies of the metaverse for this 12 months ought to be the strengthening of recent applied sciences, resembling 5G and using avatars, decentralized financial transactions with cryptocurrencies and advertising in the universe.

“I consider that 2023 would be the 12 months of many on-line video games, together with on cellular units. We nonetheless have a technological habit. However, the gaming trade will proceed to develop and will increase into different areas.mentioned the ESPM professor.

In addition, the regulation of the metaverse in Brazil and in different nations also needs to grow to be extra mentioned, with pointers resembling real-time content material moderation and the formulation of laws centered on the safety of person knowledge in the universe.

Regarding knowledge safety, Carlos Afonso Souza mentioned this “The meta-universe will more and more require intensive processing of non-public knowledge [porque] it expands the universe of indicators that may result in identification with an individual, for instance”.

According to Ildeberto Rodello, 2022 was marked by higher data of the idea of the metaverse. For him, “The The tendency is for increasingly more Brazilians to enter the metaverse”.

“Brazilians are very open to technological innovation. Today, it is without doubt one of the nations that use probably the most social networks and has an essential function in relation to digital commerce on the world stage.he acknowledged.

Financial projections for the digital universe are additionally promising. According to the McKinsey & Company report, the metaverse market is estimated to achieve US$5 trillion by 2030.

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