Textor outlines football investment plans, targets ‘post-Europe’ window and details profile of Botafogo reinforcements: ‘Let them come for the project and do it with their hearts’
How will the investment Botafogo in football this window? Live on the FogãoNET channel, John Textor he elaborated on the topic, defined that the membership wanted to generate extra income, acknowledged a strategic wait for the European window to shut and outlined the profile of reinforcements.
Initially, Textor centered on the income subject.
– When we speak about the football marketing strategy, we count on to put aside R$ 150 million, R$ 100 million and R$ 100 million (quantities per 12 months), I count on a burn of cash, a loss in these first three years. I hope that’s now not the case. But the first 12 months ended, so I needed to make investments R$200 million. Only this occurred, this larger loss, as a result of the membership’s revenue shouldn’t be but mature sufficient. If the followers count on us to take a position extra, they need to assist us deliver in additional income from tickets, jerseys, sponsors, supporters, publicity. All this helps for larger revenues and a greater marketing strategy for football – he defined.
– I hope that in three years we may have sufficient revenue to place us at the highest stage in the membership. Achieving development, assuming a membership with small revenues and turning it into massive revenues, is the project. And it takes time. Obviously, in an effort to have extra income, we have to create that sense of pleasure in the followers. There was after I joined final 12 months and we did not also have a shirt to promote. “Obviously, I have to kind a aggressive sufficient staff to create that sort of feeling and have extra income,” he admitted.
– When we lastly managed to deliver jerseys for sale, we had been in a foul second, with defeats, followers had been protesting, no person wished to purchase jerseys anymore. We missed a possibility. We know what must be completed, deliver wins to the followers and a very good staff, create a sense for the followers to go to the stadium, generate new income and obtain sufficient income in these three years to be one of the nice golf equipment once more in Brazil he added.
Read different factors from the reply:
– During the previous 12 months, we had a transparent evolution of the staff. If we do not have a contract, the similar staff tends to carry out higher as a result of there may be extra interplay and time with the coach. The technical staff has already responded to the wants of the forged.
– The followers are beginning to fear once they see Vasco, Cruzeiro and Gremio signing so much of gamers, however they’ve simply been promoted, they’re going by the course of we went by final 12 months. My feeling is that now we have so much of time to work on this window, primarily as a result of Europe closes on January thirty first and ours stays open, gamers from Europe can commerce with Brazil, not Europe anymore. Not solely European gamers, but in addition gamers from Brazil and South America that brokers try to switch to Europe. At this level, everybody needs extra for athletes. Once the window in Europe closes, that is the place we get the greatest alternatives.
– From February 1, brokers will cut back requests from 10 million euros to five, they are going to have extra free transfers, free loans. This is occurring after the closing of the European window.
– Last 12 months we signed gamers who will not be well-known however shocked our followers, like Adrielsson, who was recognized by our scout. There are gamers like Gefinho, an amazing revelation, Junior Santos, who I am unable to perceive why the followers did not suppose he was adequate. They do not know the way exhausting it is to discover a fast, sturdy, attacking participant who performs on the wing, comes again shortly. Junior Santos was crucial in our tactical scheme final 12 months. It is essential to say that (Andre) Mazzucco doesn’t make selections and neither does (Alessandro) Brito. This is me. I’m surrounded by individuals who give me choices and recommendation on my determination. Brito at all times finds excellent athletes that nobody is watching. I nonetheless do not have a recipe like Flamengo and Corinthians to deliver solely celebrities. We cannot do it. Brito will certainly discover market alternatives.
– We additionally must have enjoyable in enterprise. We tried with Cavani, we tried with Mateus Pereira, however I wished an exorbitant wage, I am unable to compete with the Arab world. When I have a look at a particular participant, I’ve to be completely certain that he’ll carry out. If I’m undecided, I want to depend on Brito’s work to decide on intelligently.
– I’ll speak about the profile I need. Mateus Pereira is a good participant, however a good higher businessman. I desire a participant who comes for the project, provides it with his coronary heart and wears this shirt with his coronary heart. That’s the sort of athlete I’m wanting for.