The Starbucks NFT game uses the Polygon Blockchain
Starbucks is exploring Web3 know-how with its rewards program referred to as Starbucks Odyssey, which can use non-fungible tokens (NFTs) from the Polygon (MATIC) blockchain.
The world’s largest espresso chain has introduced Starbucks Odyssey, an all-new expertise that can supply rewards to Starbucks Rewards members in addition to workers at its US workplaces.
The service will supply the potential to earn and buy collectible digital belongings that can “unlock entry to new advantages and immersive experiences at the cafe,” in line with the firm. Starting this Monday (12), clients can add themselves to the ready checklist to be amongst the first to achieve entry to the Starbucks Odyssey, which is predicted to be launched to the public later this yr.
According to Brady Brewer, Executive Vice President and Chief Marketing Officer of Starbucks:
“The push of Web3 know-how will enable our members to entry experiences and engagements that weren’t potential earlier than.” Starbucks Odyssey will transcend the core advantages that our Starbucks Rewards members love, unlocking digital, bodily and experiential advantages which can be distinctive to Starbucks.”
How will the Starbucks NFT game work?
Members can take part in Starbucks Odyssey “journeys,” a sequence of actions similar to enjoying interactive video video games or taking up enjoyable challenges to deepen their data of the espresso and the firm. In return, they are going to be rewarded for finishing the journeys with a “journey stamp” in the type of a digital NFT collectible.
Users can even be capable to buy “restricted version stamps” (NFTs) by means of a market built-in into the Starbucks Odyssey net app expertise. The restricted version stamps shall be obtainable to all members to buy NFTs straight by bank card. With no want for a crypto pockets or cryptocurrencies, the international espresso firm goals to make Starbucks Odyssey accessible in order that members can simply work together with this new know-how.
Each collectible digital stamp will embrace a degree worth primarily based on its uniqueness, NFTs will be purchased or bought between members inside the market, with proof of possession hosted and secured on the blockchain. The blockchain chosen for this exercise was Polygon.
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Attractiveness of the Polygon community
Starbucks is making an attempt to implement a coverage to scale back its carbon, water and waste footprint, and subsequently the selection of what sort of blockchain also needs to comply with the sustainable line adopted by the firm.
Therefore, Starbucks selected to make use of Polygon for its new NFT game for a number of causes. The first is that the community uses the Proof of Stake (PoS) consensus methodology, which uses considerably much less power than blockchains that use the Proof of Work (PoW) mannequin, similar to Bitcoin (BTC).
In addition, it’s potential that they selected this blockchain due to the present saturation that characterizes Bitcoin, which makes the commissions for its use extraordinarily excessive and the pace decrease, one thing not appropriate for a video game.
Currently, Ethereum is about to maneuver from PoW to PoS, this step will cut back greater than 99% of power consumption.
Other firms, similar to Coca-Cola and Netflix, have additionally determined to leap into Polygon as a result of the community suits their company sustainability insurance policies. With Ethereum’s transformation to PoS, Polygon and different rival networks may very well be damage by dropping one in every of their largest sights.
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