Win over Globo doesn’t quell Record’s mistakes in Palmeiras x São Paulo – 22/01/2023
Clasico Palmeiras x Sao Paulo was the good probability to make use of Record’s soccer outcomes in 2023. And it actually occurred, because the broadcaster beat Globo in Ibope by 11.2 to 9.7 on common with the ball, in response to earlier knowledge from Ibope in SP revealed by the specialised website guided. Last 12 months, Paulistao’s first season in Edir Macedo’s TV channel, victories over the rival have been noticed solely in the final a part of the competitors.
The factor is, all this publicity got here in a recreation that additionally clarified the channel’s issues in comparison with opponents that additionally present soccer. And that can not be muted by the end result of the listening to.
Broadcasting a soccer match between Brazilian golf equipment completely outdoors of Globo was extraordinarily uncommon for 20 years in Brazil. The classics, then, even much less typically. With the current transformations in broadcasting rights, channels like SBT, Band and Record now have these possibilities.
In the case of Record final 12 months, some improvements have been launched, resembling the choice broadcast with a humorous contact on the R7 portal, commanded by one of many biggest storytellers in the historical past of Brazilian tv, Silvio Luis, who joined the comedians Carioca and Bola in this mission . On TV, the reporter Marcio Canuto, Globo’s historic identify, additionally appeared as a wager to make the times extra peaceable. Until then, good.
The drawback is that Record doesn’t make a lot of an effort to face out as a soccer broadcaster. Today’s basic was aired with simply minutes to go till the primary whistle at Allianz Parque. An angle for which Globo has been criticized for years. In the Libertadores broadcasts, SBT at all times began a minimum of quarter-hour earlier than the matches. Band no Carioca makes a fair larger foreplay.
And it’s Band’s work in the state of Rio de Janeiro that strongly reveals the distinction between a broadcaster with an extended custom in sports activities and a channel that’s nonetheless timidly attempting to revive the outdated days of soccer broadcasts. The Cariocão was a report occasion till final 12 months, however in neither season did it obtain the therapy it now receives from the Morumbi channel.
Image high quality points shouldn’t be essential when evaluating channels. Paulistão and Carioca have broadcasts generated by the respective state federations for all rights holders. Band was criticized on social media for the picture of Flamengo’s match in opposition to Nova Iguazu on Saturday (21), for instance.
The comparability this column makes is in relation to the load every occasion appears to have inside every broadcaster. The Record affords itself the posh of beginning the printed of considered one of its most essential video games of the season on the final minute, doesn’t ship a full staff to a stadium that’s a number of kilometers from its headquarters, and even with some sign issues, it can’t be resolved . repeated in Premiere, not in Paulistão Play, different race and recreation holders.
By the best way, Globo’s PPV had a full narration and commentary staff in a sales space at Allianz Parque, though this recreation just isn’t unique to paid media. Band, in Cariocão, has taken its narrators and commentators to the stadiums even in the video games held in Espírito Santo. For those that assume that is “element”, the presence of the sport areas is important in order that the narrator doesn’t rely solely on the sign generated in the official broadcast to have some particulars concerning the match.
At one level in the second half, Palmeiras launched an offside assault that was signaled by Neuza assistant Ines Beck as quickly because the ball went out. As the official era didn’t catch this element, the Record broadcast stated that the assistant didn’t take the flag and that VAR would “save” in the occasion of a objective. The Premiere staff current at Allianz Parque accurately reported that the flag was now pointing to the flawed place.
Of course, it prices extra to carry a full-staff recreation in the stadium than to maintain your narrators and commentators in the broadcaster’s studio. SBT performed only a few matches “in loco” in the Libertadores however at all times the finals and even the 2 Corinthians x Flamengo final 12 months to grasp the gravity of those matches. Record shouldn’t ship the staff in each recreation, however not even in the basic video games which can be held in the identical metropolis, as a result of it doesn’t look good.
Record will nonetheless have 13 extra video games to broadcast this Paulistao and has a contract for the following two editions of the match completely on open TV. It’s time to vary what hasn’t labored up to now, sure, however we should not let the straightforward headline of beating Globo in SP with a basic in Sao Paulo create an environment of “every part goes very nicely”. Because it is not.